SMS marketing is basically the practice of sending SMS (Short Message Service), or text messages as they are more frequently known, directly to mobile phones for the purposes of promoting and advertising a good or service. Here are some instances of SMS marketing:

• Offers for discount codes.
• Confirmation of an e-voucher.
• Store sales that last for one day.
• Replies to a short code competition.

Sending a commercial, infomercial, or informative text message to a number of people at once is known as bulk SMS. These recipients will have opted in to receive SMS notifications from your company.

Short words composed of letters, numbers, or both make up SMS keywords. A keyword is the first of two essential elements that any effective SMS marketing campaign must have. The client must text this keyword to the short code in order to receive a response. As a result, the keyword is a term chosen by the brand that is short, simple to recall, and easy to spell.
As a result, the keyword is a term chosen by the brand that is short, simple to recall, and easy to spell. The ideal strategy for choosing a keyword is to utilize the name of the brand or anything that is closely linked to the brand. It should always be one word long, simple, distinctive, concise, and free of special characters.

A client opts-in to a particular SMS marketing campaign when he sends a keyword to a specified short code. Thus, SMS marketing begins when a client sends out a message for subscription, and his number is added to the database. Other promotional communications, notices, or company updates can then be sent. When a user chooses to unsubscribe (opt-out) or when a business/brand decides to halt the marketing campaign, the process comes to an end.

Application Programming Interface is referred to as API. Our clients can incorporate the automatic sending of SMS messages from inside their custom-built apps and websites thanks to our Gateway API. Your application can deliver SMS text messages automatically when a specific condition or threshold is met by integrating SMS messaging into your own internal application or website. Instead of requiring a user to log in and manually send a message every time, integrating SMS messaging into your application ensures that a text message is delivered automatically.

The simplest type of text messaging is called SMS, or Short Messaging Service, and it is solely confined to text and 160 characters. It is basic, but is still preferred for many text marketing initiatives.
With MMS, or Multimedia Messaging Service, you can send your customers messages that contain not just text but also images, GIFS, videos, and audio files. MMS is a more robust messaging service than SMS. Compared to SMS communications, MMS messages frequently result in far greater client involvement. RCS, or Rich Communication Services, which is even more advanced, allows for two-way communication with your customers in addition to using multimedia assets, much like a mobile app.

A Developer API is a method of server-to-server communication authentication that you can use into your software program to generate events.

Your company's 5- or 6-digit short code is the code used to send and receive text messages. Consider it the postal address for SMS messages from your company. It is best for when you are advertising and a short string of digits is simpler for your consumer to remember or input. You can give your customers the short code so they can sign up or subscribe.